MrBeast uploads two identical videos and dislikes one to test YouTube's algorithm. The disliked video ranks higher in search results, suggesting dislikes signal engagement and boost visibility rather than hurt it. He recommends not rating videos you dislike if you want to suppress them.
MrBeast! Really? What's up guys? Today I'm gonna be trying to answer the question, do dislikes actually matter on YouTube? You know, people are like, I don't care that you dislike my video because it actually made me appear higher in search results. And you know, people are like, oh, any type of rating helps my videos. And do we actually know that to be a fact? I don't. So let's actually demonstrate this. Let's see if that's the case. So what I'm searching right here is, should pi be big or small, 123. This is what I'm searching. And if you search that, nothing pops up, as you can see here. So let me copy this. And just to prove it, let me delete that, type it in, hit Enter. Nothing pops up. Nothing yet. So to demonstrate this, we're going to upload two videos, OK? That video and that. And we're going to give them both the same title. The title's going to be that. Description's going to be that. Only tag's going to be that. We're going to do that with this video as as well. Boom, boom, boom. Both videos are 10 seconds long, and the only difference between each video is the words that are on the screen, which has no effect in how it's going to rank. So both videos are 10 seconds long. Both videos have the exact same title, description, and tags. And then what we're going to do is I'm going to click on the one that appears second, dislike that video, and see if that dislike causes it to appear above the other one. If you don't understand what I said, I'll explain it again in one second. So we'll hit publish and we'll hit publish. So boom, I just uploaded two videos. Both videos have the exact same tags, description, and title. So as you can see, we have two videos from the channel I just uploaded to. Both videos are 11 seconds. Both videos have the exact same title, description, and tags. When I— and I searched the title and everything right here. And this is a video uploaded to a different channel just to test something. Ignore it. It has nothing to do with what we're testing right now. So this video, as you'll read right here, says, do dislikes matter? And it has number 2. This video just says, do dislikes matter? So what I'm going to do is I'm going to dislike this video. I'm going to watch all 11 seconds so it has 100% watch time. Yeah, I'm going to dislike this video and I'm going to watch this entire video and not leave a rating and I'm going to see if because I dislike this video, if next time I search it, this video is going to appear higher than this video purely because it has a dislike. Okay, so we're gonna open this up in another tab and we're gonna open up this one right here. So we're gonna watch both videos all the way through so they have 100% watch time and we're just gonna dislike this one. So I dislike this video, the video, the video that appeared second in search results. I just left a dislike on and we're gonna watch it all the way through. And this one I left no rating on. All right, so we just watched both videos. I'm gonna exit out of them. And now we're to go back to YouTube and search and see what happened. And what do you know, the video that I disliked is now appearing higher than the video that I didn't dislike. So in case you haven't been paying attention or just have been completely zoned out, when I first uploaded these videos, this video, the one with the number 2 right here, appeared first. And then I clicked on both videos, watched them both all the way through so they had 100% watch time. But I dislike this one, and because I dislike this one, it actually got bumped up in search results above this other one. Because if that dislike didn't make a difference in search results, then it would have remained how it was before because that was the only difference between the two of these videos. They both have one view. Uh, it doesn't show it here because it hasn't updated, but they both only have one view. They both have 100% watch time, same description, same tags, same title. The only difference is this top video got a dislike, which bumped it up above this one. So yes, dislikes do matter on YouTube. If you dislike someone's video, you are actually helping them. You are not hurting them. You are helping them in search results. You are bumping them up, which will in return get them more views and make them more famous. So if you truly hate someone, you would not leave a rating at all instead of disliking their video. That is the video. Hopefully you enjoyed, hopefully you learned something, and let me know what you think. MrBeast, oh! MrBeast, oh! MrBeast, oh!
