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A founder explains why he created MrBeef beef sticks with Troy as an easy protein snack. The brand sells four flavors at Walmart, Target, Kroger, and 7-Eleven, and donates a portion of sales to help children worldwide.

A founder explains why he created MrBeef beef sticks with Troy as an easy protein snack. The brand sells four flavors at Walmart, Target, Kroger, and 7-Eleven, and donates a portion of sales to help children worldwide.
I've been trying to get big, so I've been eating a lot of protein. What's up with all the beef sticks? It's a great source of protein. And one day— Doesn't everyone need to eat more protein? Yeah, but you have to cook and you have to clean. Doesn't your mom usually do that for you, Nolan? There's got to be an easier way to get protein on the go. That's it. We should sell my meat. So I called the biggest and best in the game. Troy, I really want to collab on some beef sticks. Yes, absolutely. Let's do it! Beef sticks! Let's get protein! They're finally here, my brand new beef sticks, which come in zero sugar, original, turkey, and my favorite, teriyaki. These bad boys are available in Walmart, Target, Kroger, 7-Eleven, and a percentage of sales goes to helping kids in need all around the world.