In this YouTube commentary, the host reacts to YouTube’s decision to award a Diamond Play Button to channels that reach 10 million subscribers. He criticizes the delay, noting that over 20 channels have already surpassed that milestone and should have been recognized earlier. Using SocialBlade data, he identifies 27 channels with >10 M subs, each averaging about 3.5 billion total views. He then explains the ad‑revenue split (55 % to creators, 45 % to Google/YouTube) and uses a rough estimate of $1 earned per 1,000 views to calculate that each of these channels likely generates roughly $3.5 million for the creator and about $3 million for YouTube. From these figures he argues that funding the physical Diamond Play Button is financially feasible for the platform. The video concludes with his excitement about future unboxing videos and a request for viewers to like the video. A brief, unrelated poetic interlude follows, delivered by a second speaker.
Chapters
To be 100% honest with you guys, I'd be really surprised if you did not already know this. YouTube recently released that they're going to be giving every channel that hits or currently has over 10 million subscribers a diamond play button. Now, just my quick opinion on it, honestly, my opinion is what the heck took so long? I mean, come on, like 20+ channels have over 10 million subscribers. This is ridiculous. You should have been rewarding them since the first person hit 10 million subs. I mean, 10 million, that's That's a huge milestone, and you guys, I mean YouTube, I mean, in my opinion, they should've been doing this all along, but I'm really happy. It's just, you know, 10 million is a lot of people, and it's great to see that they get some type of recognition. I mean, imagine you hit 10 million subscribers. You get this diamond play button. That's literally gonna be your baby. But you guys know me, let's dive into some numbers. Okay, so 27 channels have over 10 million subscribers, and on average between these 27 channels, They average 3,500,000,000 total views. Yes, I actually took the time to write all the stats off of Social Blade into a calculator and divided by 27, and it comes out to each channel averages 3,500,000,000 total views on their channel. Okay Beast, so why are you telling me that? Well, here's why I'm telling you that. You see, when an advertiser wants an ad to be displayed on a video, they pay money. 45% of the money goes to Google/YouTube, we'll just say Google, and 55% goes to the content creator. That's a pretty simple concept, and roughly a content creator's gonna get $1 per 1,000 views on YouTube. Now, people are gonna be like, "You know, they make $2, $3, $4 per 1,000 views." No, no. See, YouTube channels make $3, $4, or $5 per 1,000 ads shown, okay? But not every time someone watches a video do they see an ad. Over 50% of the views on YouTube today are on mobile, and mobile doesn't even show ads half the time, And on top of that, ad blockers are on an all-time high. And so YouTubers are getting roughly $1 per 1,000 views, and if you multiply that, that's $1,000 per million views. So to cut right to the point, these 27 YouTubers that all have over 10 million subscribers averaged out to 3.5 billion views per channel. And if you do the math like I already told you, $1 per 1,000 views, which if you compare to my analytics is exactly correct, and to many of the other analytics I've $1 per 1,000 views does hold to be true, but as I said, that is just an estimate. You cannot, you know, don't promise someone that's 100% accurate because it's not always accurate. This is just an estimate. If each channel has 3.5 billion views, that means they made roughly $3.5 million off their channel. And if Google/YouTube makes 45% of what they make, Google/YouTube has made $3 million roughly off of these big channels. So for all these people that are saying, you know, Diamond Play Button, isn't that going to be expensive? Like, how's YouTube going to be be able to afford that. Like, almost 30 channels have this, you know, lots of channels are gonna hit 10 million subs or whatever. But you gotta think about it realistically. These channels have profited Google around $3 million. Like I said, on average they have 3.5 billion views, which means the content creators made 3.5 million views and Google's made around— not 3.5, $3.5 million— and Google's made around $3 million off of them. So of course they can have enough money to fund a diamond play button. I don't know, I just saw someone that was like, aren't diamond play buttons expensive? Expensive? Well, that's how they find the money for it. Anyways, to wrap up the video, not ramble on too much, I am just so stoked for this. I think this is a really good idea, and I cannot wait, cannot wait to see videos of people opening up their Diamond Play Button. It's going to be really special, and I think it's going to make a lot of people happy. And that's my opinion on it. Hopefully you enjoyed it. Let me know what you think. Also, if you watch the video this long, please just leave a thumbs up. I'd appreciate that. And I'll see you later.
No exception to the rule, do what you do to get by, cause I keep sticking like a metronome, and my thoughts keep telling me to get me home. My balls keep telling me to let me out. Oh, just let me out. That clock keeps ticking like a metronome, and my thoughts keep telling me to get me home, but my balls keep telling me to let me out.
