BuzzFeed's six YouTube channels generated roughly $5 million in ad revenue over five years. With an estimated ten-person team, that's about $100k per year per person, well above the U.S. average. The narrator compares BuzzFeed's brand power to gaming clans like FaZe, where the name alone drives subscribers.
I want to challenge you to a game of rock-paper-scissors. 3 annotations are gonna pop up on your screen. Uh, pick rock, paper, or scissors and see if you win. Do not click on all 3, don't be a cheapskate. Click on one, let it determine your fate. Don't click on all 3 and then be like, "Oh, I clicked on this one, it said I won," when you clicked on all 3. Don't tell me a lie, okay? But anyways, moving on. Today we're gonna be talking about BuzzFeed and how they pretty much have like a massive empire on YouTube. I mean, they have like 6 or 7 channels which just have They're all really, really big channels, all above-average channels, and for the sake of this video, we're just gonna use 6 of them because the 7th one is BuzzFeed CNN, and I don't think those are run by the same people, so when I start talking about the money and stuff, obviously since I believe it's run by different people, it's not going to the same people, so we're not gonna include BuzzFeed CNN. We're gonna use the other 6 BuzzFeed channels, which I'll go ahead and give you a quick rundown of. Uh, the main one is BuzzFeed Video. They have 5.4 million subscribers, 2.5 billion views, and then BuzzFeed Yellow, which has 3.5 million subscribers, 1.7 billion views, and then BuzzFeed Violet, which has 1.4 million subscribers and 235 million views, and then BuzzFeed Pop, which has 570,000 subscribers and 53 million views. BuzzFeed Central has 500,000 subscribers and 28 million views, and then BuzzFeed Blue has 2 million subscribers and 400 million views. So as you can tell, BuzzFeed is just massive on YouTube. They have a really big social presence on YouTube, and I can go ahead and give you a rundown on how much money they've made. I'm not gonna go into the numbers and all because I know you have the attention span of a monkey, and if I start saying numbers, you're gonna click away. But they've made $5 million off YouTube so far. Now BuzzFeed is not run by one person, it's probably run by like 10 people, but even if it's run by 10 people, over the course of like 5 years— I think that's how long it's been around— 5 years, 10 people, $5 million. If you divide $5 million by 10, that's $500,000. $500,000 spread out across 5 years, I mean, they still all could have made like $100,000 per year, which is like twice the national average here in America. So that's still pretty good. So pretty much, if you don't get anything out of this video, if you need some cash, just go work for BuzzFeed. I mean, they're racking in the dough. Off of making YouTube videos, which I'm sure they don't actually all get all the money as profit. I'm sure a lot of it goes to the expenses towards making the videos, but I promise you they're making a decent living. Even though multiple people run the channels, they're making a decent living off of it, and it's pretty cool. It shows the power of a brand. BuzzFeed itself is just really massive, and a lot of it has to do with just— they're all leeching off their main channel. It's the brand. It's kind of like FaZe Clan. Whenever you join FaZe, you automatically get 100,000 subscribers. I mean, even if your content sucks, you're gonna get 100K subs just 'cause the power of the brand. I mean, you all know what that is. It's the same way with OpTic and like, OpTicNadeshot and all that. If you join OpTic or FaZe, you're gonna get tons of views and tons of subscribers, and that's how BuzzFeed is. And they have really, really big social presence on YouTube, and all their videos get tons of views. So it's, it's pretty cool to look at. When you add up all their channels, the numbers they're pulling in are looking really similar to PewDiePie's, which are really ridiculous. So I'll go ahead and wrap the video up. I think I rambled enough. They pulled in $5 million between all their channels combined over the course of however many years they've been around. $5 million. I'm not exactly sure how many people run BuzzFeed. I tried Googling it. I didn't really get a certain answer, and I'm not gonna sit there and click on a video and try to count them all and stuff like that. You can figure that out on your own. But hopefully you enjoyed. I pretty much threw everything out there, so just let me know what you think, and hopefully you enjoyed.
