The video explains the staggering price of advertising during the 2016 Super Bowl, breaking down the $166,000 per second cost that translates to roughly $5 million for a typical commercial. It argues that despite the huge expense, companies invest because the Super Bowl reaches the largest TV audience in the United States—about 115 million households, which translates to many more individual viewers. The presenter highlights how social‑media platforms turn viewers into unpaid promoters, extending the ad’s reach far beyond the broadcast. Citing research that shows commercials influence purchasing decisions, the video claims the return on investment can be many times the initial outlay, making the $5 million spend financially justified despite its apparent wastefulness.
Chapters
A commercial in the first Super Bowl cost $42,000.
In the 2016 Super Bowl, it's going to cost 4 times that per second.
Every second of advertising in this year's Super Bowl is $166,000. So just so you know, every commercial you see tonight, that company paid $5 million just to have that commercial shown. $5 million. Instead of buying that commercial, these companies could double their bottom lines pay or give 500 of their employees a $10,000 pay raise. But they don't. $5 million is a lot of money. They could change lives, they could lower the cost of their product, they could do numerous things, but they don't. Instead, they throw it at a commercial, and here's why. The Super Bowl is the most televised event in the United States. Around 115 million TVs will be watching it this year. Now keep in mind, that's TVs, not people. You see, majority of those TVs will actually have numerous people watching. When you, your mom, your brother, your dad, your sister all sit down in the living room to watch the Super Bowl, you're all watching it on the same TV, so technically you guys are one viewer in terms of ratings, but in reality there's actually 5 of you. And another reason why these companies throw so much money at a Super Bowl commercial is because we live in the day and age of social media. If you find a Super Bowl commercial funny, you'll probably tweet about it. You and tens of millions of other people.
Which, to these big companies, is like a dream come true.
These big companies write a $5 million check and get shown in front of the biggest audience in US history. Then on top of that, that audience tweets about it, posts it on Facebook, you know, uploads it to YouTube, and then, you know, not only do they get hundreds of millions of views instantly from the people watching the Super Bowl, but they get tens of millions more off of social media for the next, you know, couple of weeks. It's almost like we're working for these companies when we tweet about it, when we are like, oh, you know, the Doritos commercial was so funny, and you're like, you know, #DoritosRock. You know, it's almost like you're working for them and you're, you know, You know, essentially giving them free advertisement even though they had to pay $5 million to get it in front of you. So to wrap the video up, research has shown that if people see a commercial, it's going to influence them when they're shopping. So if you see a commercial for Diet Coke, you're gonna be more likely to buy that than other sodas just because when you're shopping, you're gonna recall on that commercial and it's gonna influence you when you buy. Research has proven that. So it's like heaven for these big companies to get their product out in front of hundreds of millions of people and then have those people talk about it on social media for weeks to come It is like heaven, and they're gonna double, triple, quadruple, fifthuple, whatever you wanna call it, their investment on these commercials. They pay $5 million, but they're gonna make way more than $5 million off the hundreds of millions of people that see it, and that is why it costs so much, and that's the video. Hopefully you enjoyed it. Let me know what you think. MrBeast6000 is dead. Should cover that up. Yep, meth equals death, and I'll see you later.
