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A 30-second ad on The Big Bang Theory costs $350,000. YouTubers like Ali-A and TmarTn give Call of Duty free promotion to millions of viewers. Activision could claim all that gameplay footage and take the ad revenue, but doesn't.
A 30-second ad on The Big Bang Theory costs $350,000. YouTubers like Ali-A and TmarTn give Call of Duty free promotion to millions of viewers. Activision could claim all that gameplay footage and take the ad revenue, but doesn't.
I'm doing a giveaway, and all you have to do to win is like, comment, and subscribe, and you can win one of these iTunes gift cards. See 'em? There's like— see, these are real, you know, and you can win 'em. Um, yeah. Psych! I'm not a Silo! So for the purpose of this video, let's say you make a product. Let's say your product is the Xbox One Destroyer because, you know, everyone's buying PS4s, no one needs their Xbox One anymore. So you make an invention that will destroy their Xbox One for them so it won't take up space, and you want to get this product out there. And since your product is super new, you want to buy commercials, you want to get the name of the product out there. So let's say you buy a commercial on Big Bang Theory. It's a popular TV show. A 30-second ad on Big Bang Theory costs $350,000 for 30 seconds of an ad on that TV show. Now I want you to really think about what I'm about to say. You see, Big Bang Theory, for a 30-second ad during their show, cost $350,000, okay? Ali-A, Ali-A, a popular YouTuber, gets more views than the Big Bang Theory does, and he advertises Call of Duty for free. Wait, what? So just think about that. Typically when a company has a product, they have to pay literally hundreds of thousands, millions of dollars to get their product name out there. But when it comes to Call of Duty on YouTube, we're advertising Call of Duty for free. Call of Duty's not paying us, and we're literally giving it millions upon millions of views, more views than they could ever get buying commercials on TV shows, and we're doing it for free as Call of Duty commentators. All these insurance companies like GEICO and Allstate, they literally drop tens of millions of dollars on commercials every single year. But companies like Call of Duty, they get more advertisement, they get more views through advertisement than these insurance companies do, and Call of Duty doesn't have to spend a dime on their advertisements. Every single Call of Duty commentator, commentators like Ali-A, TmarTn, people with literally hundreds of millions of views, more views than you could ever imagine, are advertising Call of Duty for free. And it's so backwards compared to every other company in the world. Usually they have to pay money to get their advertisements out there for people, you know, to advertise their product. We're advertising it on YouTube and not charging them a dime. It is so backwards when you actually think about it and compare it to everything else. I'm not saying this is a bad thing, it's really good for Call of Duty. And I promise you, if Call of Duty sold 100 million copies, 90 million of it is because of YouTube, okay? These billions upon billions of views we give Call of Duty and free advertisement every year, that is the reason Call of Duty is as big as it is. Majority of us probably wouldn't even have played the game, you know, if it wasn't for YouTube. YouTube has helped out Call of Duty so much, and the weird thing is it's free. It's literally free advertisement for the game. It's really crazy when you think about it. And another thing to think about is Call of Duty technically could claim all the gameplay on YouTube. And by claiming that, I mean, literally, they could take all the ad revenue from every single Call of Duty video ever posted on YouTube, and they'd actually bring in, you know, tens of millions of dollars a year off of that because there are so many Call of Duty videos on YouTube. It's unreal. And so that's actually something you should think about, how they could, you know, technically, it's their game. They could claim all the footage on YouTube and bring in ridiculous amounts of money off of it. It's unreal. But they're not, because, you know, they're a very— they're a really nice gaming company, but, you know, majority of companies probably would do that if you think about it. Just, you know, the amount of money they can make off of that's unreal. But that's pretty much the video. Hopefully you guys enjoyed. Remember, meth equals death, click it or ticket. You know, don't talk to strangers, you know, 'cause they might kidnap you and, you know, then we'd have to call the police and we'd have to go looking for you and we'd have to go in the forest late at night and, you know, then someone would probably get cold and, you know, catch pneumonia or something. And you don't want someone to catch pneumonia, so just, you know, don't talk to strangers. And, uh, you know, don't do drugs. You know. I'll see you guys later.
