Transcript of a short presentation by Asif Osman (recorded at a monthly meeting) about starting a business. He bases his talk on James Altucher’s article "93 rules to start your business," and quickly highlights several rules: avoid co-founders when possible, prioritize marketing before launching, stay in contact when a B2B customer rejects you (don’t get angry), and over-deliver to new clients—especially during the first 100 days.
Well, good to see all of you folks. Thanks for coming and thanks for being on time.
And this is one of the opportunities members will get on every meeting. It's a monthly meeting and a member gets a chance to present something. So instead of presenting my product, I.
Decided since we're going to have so.
Many guests today, I decided I'm going to present something of general interest and starting a business.
How many of you have thought about starting a business? Just thought about it.
Some of you are really shy. You know, it's like this. I don't want to be picked on.
Okay? So what I'm going to do is this is. This is the general slide. Can you see that guy in the background? You probably don't know him.
His name is James Altucher and he.
Wrote an article that I read recently.
It's very interesting, you can see, called 93 rules to start your business. Okay, I don't want to take too.
Much time, so I'm going to go really, really quickly. I'm not going to go over all 93 because I allotted only six minutes.
For myself for this.
So I'm going to go quickly on each of them.
And if you want to discuss what.
I understood from the article, you can.
Catch me later on.
First one, should you have a technical co founder or not? If you are not technical, what does he say?
He says, no, don't go for co founders if you can avoid it. By the way, you can ask me a question. Just have to put your hand and ask me a question. I know it's time to pause.
How do you market your business? He says that comes first even before you start the business. If you heard of Peter Trucker, he.
Says any business has only two objectives, marketing and innovation.
Most people don't think of it that way. If you don't know how to market your business, don't start your business. What do you do when a customer rejects you in a B2B business? Everybody knows what's a B2B business.
Most of us are in B2B businesses. Okay, what do you do when a customer rejects you?
He says, don't get angry.
Keep in touch with that customer. Maybe someday success will come.
What's the best thing to do for a new client? Any guesses? That might be one thing. He says over deliver. Everyone understand what that means? Over deliver For a new client. Give him more than he expected. And he says do that for the first 100 days. Over deliver.
If these are God's chosen people then God chose them to test the rest of us.
