Building a Multi-Channel Brand

8 Nov 2022 · 32 min
Episode

8 Nov 2022 · 32 min

0:00

Interview with Megan DiVincenzo (founder of The Sis Kiss) about evolving from a viral name-necklace product into a multi-channel brand. Topics include product innovation (charm bar, permanent and magnetic jewelry), wholesale and retail experiences (Nordstrom pop-up, QVC, LTK Con), rapid scaling challenges (14,000 sq ft warehouse, nine employees), leadership/boundary setting and mental health, and launching her podcast Wildly Unprofessional.

Questions this episode answers

November 8, 2022

14,000 square feet warehouse with nine employees

Nordstrom on Michigan Avenue (Chicago)

Wildly Unprofessional

Face mask chains (launched the day after the mask mandate was lifted)

Chapters

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