27 Jun 2025 · 0 min
Sarah from the Boutique Hub walks boutique owners through a 5-why framework for slow sales. Ask which customers stopped buying, what needs went unmet, and what you stopped doing. She points to owner presence, inventory choices, and getting back to your original customer-focused mission.
Foreign.
Business can be a lonely game. But it doesn't have to be. Welcome to Boutique Chat where we explore community over competition and how to scale your company with the balance and the happiness that we all seek. We'll hear from product based businesses of all types, retailers, e commerce and wholesale brands, along with industry experts shaping the future of our industry. I'm your host Ashley Alderson from the Boutique Hub and and I can't wait to chat.
Hey everybody, it's Sarah and I'm back from the Boutique Hub to answer again another one of our frequently asked questions. This question seems to be asked all year round. It depends on who you are, what type of business you're in. But there's always a slow time, right? So we're always asked this question. Where are my customers? Why am I not making sales? How do I get more customers to my site or into my front door? How do I get them to buy more? Guys, we hear this all the time and it happens. Every retailer is going to have a slow time. Now if it prolongs, that becomes a problem. So here are a couple tips for you today. To get busy, to figure out where the problem is. Now granted, every store, like I said, is going to have some downtime. Customers are going to go through a transition, right? But when that prolongs and we start to see a trend that certain customers aren't shopping with us anymore or certain customers that used to spend, you know, $200 at a time are now only spending 50, right? We have to get busy and we have got to be proactive and ask ourselves why. Number one, what is it we are no longer offering that customer? Number two, what problems are they having in their lives that I can't solve? And number three, what have I stopped doing? And this is not just you as the business owner, but maybe it's your staff. A couple things that I know that trend in these three areas are the following. Number one, have you, the business owner, started to take more time off? Are you no longer present or available in the store like you used to be or as the face of your social media? That's a big one. It seems like the more or the bigger you get as a business or the longer you've been in it, the more you tend to take off or you get busy in the back room doing bookwork or ordering more inventory and you're not as present as you used to be. Your customers notice that they start to feel like you're not available for them. What do they do? They start to find somebody who is the next one? What are you not solving in their life, right? That goes along with the number two, what are you not offering them or what are you offering them? That is too much. A lot of times boutique owners, retailers feel when their sales drop off, it's gotta be because they don't like my inventory. And that's usually not even the problem. Sometimes, sometimes they haven't even seen your inventory. Sometimes you're pushing so much stuff at them, they can't see it all, they can't absorb it all, they get lost in it, they start to feel confused. Nobody goes to a boutique because they want it to feel like a junked up discount store. And this goes for your website as well as your in store experience. They go to discover things, right? They go to be able to see and get the feel for things and be transported into another place, right? To have their problem solved, to be experimental. When you have too much of a lot of the same exact thing, it can become overwhelming. And very first all a customer might think, wow, she has so much of this stuff. It's pretty much the same style, pretty much the same colors, pretty much the same feel. Why is there so much? Maybe nobody else likes it either. So having a healthy amount of inventory in your store is important. Too much is too overwhelming. Too little is unattractive as well. I'm a big believer in understanding your inventory and that's a whole nother video, but understanding your inventory, making it turn quickly, right? Constantly rotating things. Because we can't sell sell inventory, we can only sell cash or buy things with cash, right? We can sell inventory. Sorry, the only thing we can buy things with is cash. We cannot use our inventory to go buy more products or pay our overhead or pay our employees. So too much inventory is a problem. But too little also is a problem. So when you're not making sales, please go back and ask yourself why. We like to ask the word why five, five times here at the Hub. Anytime we have a situation, we've got to get to the root of the problem. So if you're not making sales, if you're not attracting those customers, you're missing out on customers that used to shop with you but no longer are, or their their average order value has drastically decreased. Ask yourself why. Ask yourself or your staff why. Ask your customers why. Customer interviews are a huge thing. But nonetheless, don't just get lazy. And don't just blame it on the economy or blame it on taxes or blame it on the weather. Those things can all play a major part. But A lot of it comes back to us as the business owner. What are we no longer doing that we did when we had these sales going? What are we no longer doing personally? Experience wise, resource wise, There's a lot of things, but nonetheless, get busy. Figure it out. Go back to the basics. Less is more. Spreading yourself too wide, too thin attracts absolutely nobody. Are you confusing your customer? Is your staff confused about why you're in this business and your mission? Lots of different things can go into the why am I not making the sales? Put yourself in the position, in the shoes of the customer. Walk through your store and ask yourself, honestly, would I shop here? Why or why not? Guys, I hope that gave you some insight. I hope you find a way to get up off the off your chair in your office, get out onto your sales floor, go through your website, go through it with the eyes of a customer, and I guarantee you, you will figure out why you're no longer making the sales that you used to. Too much, too little. Something your customers didn't want to begin with. There's so many different reasons, but a lot of it is on us. So be the investigator. Figure it out. You're. It's all part of being an entrepreneur. This is the fun stuff, right? This is the fun stuff. This is where it gets challenging. So that is my tip for you guys today. Understand, everybody's gonna have a downtime, but we've got to come back up from it. And a lot of times it's through change. It's going back to what we really started the business for in the beginning because then we were super passionate about it. That was the honeymoon phase. We got to get back to the honeymoon phase. All right, guys, if you like this, let us know. If you have other questions, please continue to email them to us. Drop them in a Facebook message. Drop them below. You can always find us@the botiquehub.com Again, my name is Sarah and I'll be back with you soon.
That's it for five minute Friday, you guys. I hope you found some quick, actionable steps you can put into play in your business right away. As always, if you're not yet a member of the Boutique Hub, I would love to personally invite you to join us. It's where all of the daily conversations happen. The up to date what is working now in the industry conversations, the latest trainings, trend reports, discounts, resources, and of course, access to thousands of wholesale brands that you also know and love. So please take a minute to follow the link in the show notes and we would love to invite you to join us inside of the boutique hub.
