Why Number Swapping Won't Fix Your Dealership's Spam Issues

Hello, everybody. Today we are going to turn the tables a bit, and I'm going to interview Jake and we've got a series of educational videos about call deliverability and, and, and what it takes to get to successfully make calls. So, Jake, the first one is debunk the myth why number swapping won't solve your dealerships spam labeling issues.

Yeah, you know, Scott, this is one of those topics and questions that comes up quite frequently. Whether it's someone is shopping a different vendor who claims they can help them and, and they still recommend number swapping in some cases, or a dealer's trying to do it on their own and they're, you know, monitoring their phone numbers, doing test calls, trying to identify if they have spam labels and quote, unquote, bad numbers, and then they think they should swap them out. So there are a couple reasons why this shouldn't be the, the game plan that, that you're doing that. There's a couple of reasons why this doesn't work. Firstly, I just want to mention that it does frustrate your customers a little bit. Just people say this all the time. We want our customers to save our phone numbers. We want them to know, hey, when we get a call from this number, maybe they put it in their phone and they, and they have your dealership come up. If you are constantly switching your phone numbers, that is only going to aggravate those customers who regularly do business with you and do save your phone numbers.

Yeah, it's kind of a trust thing, isn't it?

Yeah, it's one of those things where people would then wonder why you're calling them with a different phone number. You know, they get used to that and they save it and they know who you are. Right now, that's more of a reason why I wouldn't do it. Not really a reason why you should. Why it wouldn't work. The major thing here is that the carriers don't know who owns a phone number. The carriers don't know really anything about this individual phone number. They only know calling habits. So to you, when you swap out a phone number to get a new phone number, well, there is no such thing as a new phone number. When you know, if you have a click to call number through your CRM and you go ahead and get a new phone number from them, they're just pulling this from a pool of all of the numbers they have. It may already be dirty. It may already be labeled. And even if the number's clean, the carriers won't be looking at your calling habits. And the same things that got the original phone number labeled will get the new number labeled in time. And it really doesn't take that long. I also do want to mention here, Scott, that contrary to what seems logical here with the carriers, I guess it does make sense. But the carriers, if they see phone numbers that don't have a lot of traffic and then it suddenly starts having a lot of traffic. So that would come up if you started routing all your traffic through this phone number. Right. When they see that change, they may think that something nefarious is going on and they're going to block or label that phone number. And so it's really not a great idea to be switching your phone numbers constantly.

Yeah. Plus it's work and it's stress and. And you're doing a lot of it for nothing. Right.

Plus it's work and it's stress, and let's say, best case scenario, this new number is label free for a week or two weeks, and you're right back where you were, and you went through that hassle and aggravation with your customers for no reason.

Yeah. All right, well, thanks, Jake. Part one of our series. I hope you guys enjoy it. We'll be back soon with part two.

See? Yep. Have a great day. Yep.