Dotty Scott explains why most websites fail to generate leads. The problem isn't design or features, it's clarity. Your site needs to answer four things fast: what you do, who you help, why they should trust you, and what to do next.
If your website is not bringing in leads, the problem is usually not that you need more pages. It is usually that your website is not doing its job clearly enough. Most small business websites have one of three problems. First, they do not immediately tell people what the business does. Second, they do not guide people toward the next step. And third, They are built to look nice, but not to convert. A good website should answer a visitor's questions fast. What do you do? Who do you help? Why should I trust you? And what should I do next? If your website is not doing that in the first few seconds, people leave. And Google is not exactly sending sympathy cards. Your website should be working like a tool for your business, not just sitting there looking pretty.
