Barbara Drady says AI search engines favor small e-commerce shops over big retailers because they reward answers to customer questions, not ad spend. Small shops win by restructuring content around what, how, and why questions customers actually ask.
Giant retailers dominating search? Feel like your small store is invisible? But AI search is the great equalizer. It presents a totally new way to win. Getting seen by AI isn't about old SEO tricks. It's a new playbook for you. Old search engines loved keywords. New AI search wants conversational answers. AI gives the best, most relevant answer. It doesn't just pick the biggest brand. So optimize your pages for questions. Think what, how, and why people ask. This is how AI starts recommending your products. Compete on relevance, not ad spend. Stop thinking search engine optimization. Start thinking AI visibility.
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