Barry Adams, founder of Polemic Digital, explains how to run better SEO audits: use the right industry terms, identify your stakeholders clearly, and structure reports with proper context. He works with e-commerce sites, large enterprises, and news publishers.
My name is Barry Adams. I'm the founder and CEO of Polemic Digital. We're a specialized SEO consultancy, and we do specialized SEO services for all kinds of different companies, primarily e-commerce, large-scale enterprises, and news websites as well. Yes, I talked about SEO audits, and specifically how you can make an SEO audit more successful by writing in the correct lingo, making sure you understand who the stakeholders and audiences are and putting the right information in the right context in your audit reports. So that was basically my talk, and I also explained a bit about the model that I use to present SEO audits and some of the background technology that I use as well. I think it's a great event. I love the venue. I love the speakers, at least the ones that I can understand, so the ones that speak in English. I think it's really well organized. I think it's really good to have live translations from English to Italian for those people who want to follow it as well but aren't really fluent in English. And the attendees were really, really good. The room was really packed. Everybody seems involved with it, and I hope they learned a lot from my talk, and hopefully I'll be back again soon.
NewzDash Webinars: Barry Adams ON Advanced Tech SEO for News Publishers and LIVE Q&A
