When SVB collapsed, a startup faced an all-hands decision: postpone a critical product launch or ship anyway. They shipped. It became the most impactful release in company history and transformed how they handle crisis.
Chapters
The second hard time was this Silicon Valley Bank collapse where all of our money was in a bank where we had no idea what was going to happen. You know, I remember having this all hands where we're sitting in that room and deciding, should we push our launch back? Because there's a good chance that we won't even be around as a company. So does any of this matter? We're proud of what we had worked on. The world needed to see it. We're going to ship. We're going to release the product. And we did. And fortunately, in the background, Silicon Valley Bank situation worked out. And that ended up becoming the most impactful launch we've ever had as a company. It was the true inflection point. It gave us sort of this moment in time where we came out of it at the other end being, we're a team that is resilient. We can make it through anything. We can make it through like a literally life or death moment for a company. And I feel like that has actually kind of been infused into the DNA of the company.