The Secret to Building a Trillion Dollar Company

13 May 2026 · 0 min

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0:27

In this brief segment, the speaker outlines the type of company Footwork admires most: firms that are ambitious enough to serve both consumer and enterprise markets simultaneously. The argument is that the most powerful and interesting companies operate in both arenas, as illustrated by the world’s largest firms—NVIDIA, Alphabet, Microsoft—and the private-sector example of OpenAI. This dual‑market approach is presented as a key characteristic of high‑impact, trillion‑dollar‑potential businesses.

the flavor of company that we most love at Footwork, which is a company that's ambitious enough to go after both consumers and enterprises. The most powerful companies, the most interesting ones end up being both. And if you look at the biggest companies in the world, NVIDIA, Alphabet, Microsoft, these are all consumer and enterprise businesses. And now of course OpenAI is the canonical private company example.