In this promotional presentation, Mark Fowler, founder of Bullseye Media, addresses dentists who want to add or expand sleep and airway services within their practices. He identifies the lack of an effective direct‑to‑patient marketing program as the primary barrier to consistently generating consultations and new patients. Drawing on nationwide experience, data, and case studies, Fowler outlines a step‑by‑step marketing system he will teach at Dr. Hang’s upcoming Las Vegas seminar. The talk enumerates key topics that will be covered, including branding the practice as the market’s go‑to solution, essential positioning tactics, internal office marketing for existing restorative patients, choosing between organic and paid media, competitive market analysis, leveraging social media amid platform changes, using video for a competitive edge, and tracking performance indicators to maximize ROI. He invites listeners to attend the March seminar and directs them to the dental sleep marketing blog for further details.
Chapters
Hi, I'm Mark Fowler, founder of Bullseye Media. Every week, I speak with dentists who are either looking to add sleep and airway to their restorative practice or transition out of restorative dentistry to focus full-time on treating airway issues. In both cases, one key piece that most of them are missing is an effective direct-to-patient marketing program that consistently generates consultations and new patients. Having worked with practices across the country implementing sleep and airway marketing strategies, has provided my team and I extensive data and real-world case studies of what's working and what isn't when it comes to attracting the right type of patients. At Dr. Hang's upcoming seminar in Las Vegas, I'll be sharing a step-by-step direct-to-patient marketing program that includes the exact strategies that are working right now, whether it be practices who have just recently added sleep and airway or those who have been treating it for years and were looking to take it to the next level. In addition to sharing some of the data and case studies, here are just a few of the topics we'll discuss. How to properly brand your sleep and airway practice so that you're seen as the go-to solution in your market. The single most important thing you must do to properly position yourself in the eyes of prospective patients. The internal marketing pieces you need in your office if you currently see restorative patients. Understanding the different types of organic and paid media and which to use when. How to analyze the competition in your market so that you understand what it will take to win a disproportionate share of the patients. Successfully utilizing social media given the recent changes on the major platforms. How to leverage video to gain a significant competitive advantage. And the performance indicators you need to be tracking to determine your marketing's effectiveness and maximize your return on investment. I hope to have the opportunity to meet you at the seminar in March, and in the meantime, if you'd like to learn more about the topics I'll be discussing, you can visit Visit dentalsleepmarketing.com/blog. Thank you.
