This short YouTube monologue (by Bill Gallagher) presents a simple, repeatable three-step formula for inspiring others: (1) describe the way things are today, (2) extrapolate the likely trajectory if nothing changes, and (3) present a compelling vision of what could be achieved with your product/service/project. The speaker positions this technique as broadly useful for leadership, pitching, fundraising, partnership-building, and sales.
The simple formula is this. If you'll talk about first, the way things are today, you know, I look around and I see this. And then you could even extrapolate it out. And if things keep going the way things are, like it's going to be like this, and you can kind of take out the logical, predictable world that stands in front of us in any subject area, in any kind of thing that you might consider. And then talk about your dream, your vision for what could be with your product, service, project, initiative, like, whatever it is out in the world, what difference would that make? What might be possible if everybody was working towards that common vision? That's a very simple formula that's reproducible again and again and again in raising money, in finding business partners, in selling new clients. In all matters, you can be more inspiring, and it's a great place to start.
