A short YouTube monologue advising authors that a successful book must (1) establish the author as an expert, (2) increase credibility, and (3) attract a following. The speaker warns that poor writing destroys credibility, stresses high literary and editing standards, and notes they work with a hybrid publishing-house model adhering to Independent Book Publishers Association standards.
A book is not a book is not a book. When you write a book, you need to make sure that you are putting forth your best foot. And I have seen a lot of bad examples. So your book should be able to do three things for you. It should establish you as an expert in your field. It should increase your credibility, and it should help you attract a following. But the sure way to kill your credibility on page one is have a poorly written book. So we really stress the creation part of your book, that it is up to, you know, literary standards and edited, you know, to the highest standards. And obviously, there's a lot of publishing commissions. We're not a self publisher. We're publishing a hybrid publishing house. And we adhere to strict publishing standards set out by the Independent Book Publishers Association.
