Bill Gallagher explains how alignment works through a golden circle framework: purpose, vision, target market, and core business. When these elements connect, organizations get real enrollment and buy-in from people, plus better forecasting and financial coordination.
So if you think about kind of what I think about as like the golden circle of your business in terms of a design, you're looking at purpose, you're looking at vision, you're looking at target market, you're looking at core business. And then a term we use, we call strategic identity. And you talked about like getting in on the strategy. But those, those five things have to be lined up right? Because that's essentially well, if our purpose lines up with our target market, which lines up with our core business, which lines up with our strategy, we have all the major systems and forecasting finances. If we have all that kind of swimming in the same direction, we're at least starting from a place of alignment right now. Top we're aligned. Everybody knows that story. Everybody knows that narrative. And when those pieces are together, that's where we get enrollment, buy in and engagement.
