Ari Weinzweig and his team wrote a vision document for 2032 that is 10 pages long! Who does that?

21 Mar 2024 · 1 min

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A short excerpt from a YouTube video (uploaded by Bill Gallagher) in which the speaker outlines the idea of "natural laws of business"—recurring themes shared across diverse professions—and emphasizes the importance of having a long-form, story-like vision. The speaker contrasts their approach (a 10-page 2032 vision) with brief business-school style vision statements and frames vision as a personal/desirable future rather than one imposed by others.

Chapters

So the natural laws of business are like gravity. They're just true. They're themes that I have heard from everybody, whether it's Vern Harness, basketball player, a musician, parent that's raising kids, a third grade teacher, a great writer. They all basically do these same things. They use their own way to describe them, but they. They do all of these things. The first one on the list is that they all have a vision. Now, we have a process that I could talk about that we use for writing a vision. And our definition of vision is much different than the business school version, which is a very short, 3, 4, 5 line statement. Ours are long stories. Our vision for 2032 is 10 pages long. It's the story of the future that you want, not the future others want you to hack.