Bill Gallagher created a 15-18 page company manifesto spelling out which clients to take and what the culture should be. New hires had to sign it. Five years later, after the company stopped pushing it, employees still described the place exactly as the manifesto said.
We wrote about the kind of clients we wanted to attract, the clients that we didn't want to attract, really. We. We defined on a piece of paper what the culture would be, right? And again, pretty rich detail. This thing was about, I don't know, 15 or 18 pages. We had all kinds of philosophy in there and all this kind of stuff. Every employee came in, we made them. Well, when they. During the recruiting process, we made them read it. And then once they got hired, they actually had to sign the manifesto that they were, you know, prescribing to. This is the way I'm going to run my business. So fast forward than five years later, we kind of forgot about the manifesto. And we were coming up on our fifth anniversary. And so without mentioning the manifesto at all, we said, you know, we're going to rewrite, we're going to redo the website. We're going to kind of put up the mission and values and all that kind of stuff on there. You tell us what you think this company is all about. And almost unanimously, they described it exactly the way that we had it in a manifesto.
