Be completely authentic with your leadership team and employees about your marketing efforts.

I've really oriented what I do and how I help around this idea of relationships and that marketing's role is creating and strengthening these relationships. And what I found is there are three factors in creating the meaning behind these relationships. It's more than just that branding exercise. The why and the how and the what. It's what I like to call the superpowers of marketing for CEOs. Not for marketing organizations, but for a CEO. And the first one is authenticity. It's telling the truth. And I find that that's an awesome place to start with CEOs is why are you here? But it's the truth of it that you can share with your internal team and drive your mission as well as all along the way.