Bill Gallagher advises professional speakers to treat unpaid bureau gigs as marketing opportunities to reach decision-makers. Instead of preaching to the converted, adopt contrarian positioning and seek out audiences who actually need your services, like a stressed-out people's conference.
In the bureau world if they said, well, we don't pay our speakers, you know, it's, it's just a huge marketing opportunity. The bureau said, oh, that's great. Nice. See you later. But that could be the biggest opportunity that speaker ever had because you're in front of all these leaders, you're in front of all the people that are the decision makers. And even I love your point about being the contrarian, because if you're a yoga instructor or you're like, you know, into like, mindset breath work, don't go to the yoga breath work conference where everyone's saying the same thing. Go to the stressed out people's conference and be the thing that they need.
