A brief spoken piece advising companies that, when scaling, they should avoid copying competitors feature-for-feature. Instead, the speaker recommends differentiating by doing things uniquely for the industry to change the rules of the game, which can improve margins and growth.
Another big mistake that we see companies make in trying to scale their companies is doing too much like the rest of the competition following trying to add and compete directly, thing for thing, service for service, benefit for benefit against your competition. We think it's better to do things in a unique way to your industry and by that differentiate strikeout and compete. Change the whole rules of the game that can affect your margin, your growth, everything.
