Short transcript excerpt (single-speaker monologue) from a YouTube video by Bill Gallagher arguing that leaders should seek a reasonable middle ground between extremes when communicating. The speaker emphasizes that CEOs are pulled in many directions and need strong communications advisors to help balance authenticity with strategic messaging.
You know, I always tell people, and when you are dealing with anything, any circumstance, you need to find reasonable. Yeah. Because there's always going to be some extreme side, left or right. And my, my deal is, look, I may have a very strong opinion myself, but I've got to find the middle. Where is, where is reasonable in this. And I think that that is a lost art sometimes these days. And I think that's another thing that a good, strong communication person can help a CEO do, because CEOs will get pulled in 90 directions. Well, you need to say it this way. Well, I believe this. And you should do that. And da, da, da, da, whatever. And you need somebody who understands that you've got to find reasonable.
