Excerpt from a YouTube video (speaker: Bill Gallagher) describing a company mantra—"don't ship maybes"—attributed to CEO Chris (noting he has it tattooed) and explaining the author’s concept of a "bullseye": a concise, codified statement that defines who a company wants to be for its customers, distinct from broader mission/vision/values.
And it's actually, you know, so much embedded into the company, this idea of don't ship maybes that the CEO Chris, has don't ship maybes tattooed somewhere on his body. And so that and it's an example of what I call in the book a bullseye. And, you know, so companies often have a mission and a vision and values, and that's, you know, how they think about themselves as a company. They often don't have a codified statement, a really clear way of thinking about who they want to be for their customers. So this bullseye is this mantra, this, this statement that is a clear, you know, enunciation of, like, this is who we are on behalf of our customers, and don't ship maybes as an example of a bullseye.
