A short YouTube commentary (single-speaker) about building an industry and community around a product. The speaker references Jeffrey Moore's Crossing the Chasm and describes the 'funnel hackers' ecosystem—including a Funnel Hacker Manifesto, consultants who monetize the approach, and cultural markers of a rabid community (e.g., ClickFunnels tattoos).
Jeffrey Moore talks about this book called Crossing the Chasm. And it's about how do you create an industry around your product or service, right? So another word is community. So they created a community of people that were experts in putting in their technology called funnel hackers. And he tapped into this group of folks that were making money from being consultants in his technology. They actually created a manifesto about what does it mean to be a funnel hacker. And it's, we're, you know, we are bootstrapped, we are scrappy, we are resilient, we are greedy. We and like, literally built a manifesto for these funnel hackers. And one of the examples I talk about in the book is, you know, I look to see what the. How rabid a community is by how many tattoos somebody has of their logo on their body, right? There are click. There are people who click funnel statues on their body. It's pretty crazy. And his whole business is around nurturing and fostering that community.
