Bill Gallagher explains why you need one bold promise that sets you apart. He uses Domino's 30-minute guarantee as an example: a single, specific commitment you can actually keep that pulls customers away from competitors.
You want to figure out how to set up a company, this is kind of what I do. Find the one promise that if you could make and deliver on that your competition isn't that is so good people would chase you down for your business. Think about Domino's Pizza. At one point it was bringing you a hot pizza in under 30 minutes. Extraordinary value proposition. It literally separated them from every pizza delivery place. That one sentence that was a very audacious promise to be able to get you pizza that was kind of hot within 30 minutes. I mean they drive through your neighbor's backyard to get it to you. Don't get me wrong but. But the point is is it worked and it separated them from everybody. If you've got to have a promise that's so separates you from your competition then you got to figure out how to deliver on that's the hard part. But that that's what should be in your brain when you're looking to start a business.
