This single-speaker YouTube excerpt (Bill Gallagher) gives sales strategy advice: encourage sellers to position as a premium provider, avoid competing on price, and convert customer price objections into opportunities by selling value rather than merely taking orders. The speaker stresses confidence in premium pricing and asks sales teams to do more than 'take orders.'
The other thing I wanted to circle back on your answer to that. If like you know, kind of saying, hey, you know, maybe, you know, if you're looking for the cheapest option, maybe that's not going to be us because we probably are more expensive because we do X, Y, Z. I think being confident and comfortable to be the premium player is a really important thing that many sellers even in best in class and better in class companies struggle with because they're used to pulling the easiest, most seductive lever to win the business, which is price. And I would say it's, it is the easiest. But if you're winning business on price, you're not selling, you're order taking and we have to ask for more and better from our sales force than just taking orders. That's a piece of cake. If we want to be paid for the value we really deserve, then we've got to be able to take the price objections from the customer and, and turn that into opportunity.
