A presenter polled 500 people on AI investment plans. Only 20% said they'd build AI themselves in the next two years. The other 80% expect their existing vendors like HubSpot and Microsoft to add AI features instead.
Look, this is an arms race. Think about your big 10 ton gorilla competitor that you might be in your industry right now. They're investing millions of dollars into AI because they know that that's going to be their competitive advantage. I did a speech recently and there was 500 people in the room and I said, who is expecting in the next two years to invest in AI? And only 20% put their hand up. 80% said they weren't interested. And then I said, well, the next question I asked was, who in the room is expecting their technology providers to build the AI for them? And they all put their hand up. Everybody put their hand up and said, I'm expecting HubSpot or our job management system or email or Microsoft or someone just to come up with AI.
