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Bill Gallagher explains why companies need a clear purpose. When your team knows the why, sales, product, and support can talk to customers authentically instead of reading from scripts.
Bill Gallagher explains why companies need a clear purpose. When your team knows the why, sales, product, and support can talk to customers authentically instead of reading from scripts.
There's a company that doesn't have that clarity, and their team doesn't know the why, and they're engaging with a client or a prospect, there's this split second hesitation where they're thinking, now what am I supposed to say? What's the script? And it's that level of inauthenticity that. Or I'm not sure what to say. I'll get back to you. Let me go find out. Versus the company where they've figured out why we're here and they've shared with everybody. So everybody's on the same page of who we are, what we do, how we help. Then every engagement, the things that the CEO can't be in the room for, every engagement, sales, product support, it can be authentic because they don't have to look up the script or memorize the story. They just live it right, because they know why they're there.
