A short coaching excerpt (single speaker) that asks founders/owners to identify which customer segments they serve and to focus on the subset who truly love, need, and can pay for their offering. The speaker advises against targeting every paying customer and instead prioritizing those for whom the product solves an important problem.
Who is your customer? What are the sets of customers that you cater to? And like, what one of them or common element could you focus on that really loves you, that needs you, that can pay you? Right? We don't want to just go to everyone that would give us money. We want to cater to and focus on the people that could really use us and value us and that we solve an important problem for.
