A brief excerpt (transcript) advising businesses to focus on the core customers they want more of rather than trying to please every customer. The speaker recommends identifying the smaller, desirable group the company should aim to be the best for, and avoiding catering to high-maintenance, discount-seeking customers.
That's really important. Don't look at how all customers feel about your brand, your competition. Focus on the ones that you want more of. We all know there's. There's this group of customers that I really hate dealing with that pain in my ass, always asking for discounts. Never say anything good. And then there's this other. Like, figure out who those people are. The core customer is a really, really useful thing to figure out. First, who do we want more of? Right. And it's not necessarily the biggest group out there. It might be a pretty small nation. We're going to be the best for them.
