Selling your business—is the right time to sell exactly when you don’t need to sell?

If you had unlimited time, unlimited resources, what would you do tomorrow that you're not doing today? That was his question. Like, well, I don't have a limited time. I don't have unlimited resources, talents or whatever, but I would spend more time my family. Here I am thinking, my wife's going to die, and I'm like, you know, as I started thinking about, like, so many business owners out there, I spent decades burning the candle at both ends, missing kids events, trying to grow this business. And in that moment, I tell my coach, I'm like, I don't want to sell because I see what the business is doing. Business is phenomenal. We were growing 40% without me in the office. I'm making bank. I'm having time. He said, now you should sell. And I told him what I thought the company worth, and he laughed. He said, dude, you're twice that right now. You built a machine, and now that you don't have to sell, you'll be surprised at what it goes for.