Sometimes it’s best not to do another SWOT analysis or any kind of strategic analysis

23 Mar 2024 · 1 min

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This YouTube excerpt (speaker: Bill Gallagher) recommends an "inside-out" planning process: a free-writing/vivid-vision exercise where you write nonstop for about 45 minutes to vividly describe the future you want. The speaker argues this produces personal clarity about what will feel right, and contrasts it with external strategic tools like SWOT analyses, expert advice, or academic approaches, which he suggests can be less helpful for individual decision-making.

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The process itself is. I've written quite a bit about. It's an inside out process. So it's not call the expert and ask them what you should do. Call your mother and ask her what you should do. It's imagining the future that you want. It's a whole nother call, but it's basically a free writing exercise where you sit down and it's like the vivid vision stuff that you mentioned. So you're basically sitting down and we just would Write nonstop for 45 minutes describing the future that you're in. So it's not a bullet point list. It's not a strategic analysis. It's not a SWOT analysis. It's not calling the business school and asking the students to tell you, yeah, like, I'm trying to work more. I got a lot to do and I'm running out of years. Other people want to retire. It's not right or wrong. It's just getting clear on what you want and what's going to feel great for you.