Stijn Hendrikse argues that product-market fit happens when customers vote with their wallet through buying, renewing, and referring. Only then can founders reliably define their ideal customer profile. Asking for an ICP before proving product-market fit usually gets unreliable answers.
Product market fit is more about people voting with their wallet and then also voting by, you know, renewing their contract and maybe even telling others about it. Right? That's really product market fit. And you cannot really get to there before you do. Mvp. MVP is kind of what's it for? And product market fit really answers, who's it for? That's when you can really establish that ICP that we talked about. Bill it's very hard to ask a founder, what's your icp? Unless they've really reached product market fit, because there's no real proof point. Right. It's not really easy to go call 10 customers and ask them, hey, is this really what you were looking for? Is this the founder smoked something and they were able to sell it to you? That might not really be that valuable.
