Strategy preview: Scaling Up growth workshop

Hi, this is Bill Gallagher and I want to talk to you today about the second of four decisions that we'll be covering in our scaling up workshop. The second of the four big decisions that we cover to successfully scale up a company is the decisions related to strategy. So we want to ask here first to set the tone. Can you state your firm strategy simply and is it driving sustainable growth? These are our two big games. With all of the work that we do in strategy in a one day workshop, we can begin not only to do some of that work, but to teach you how we do the work that we do. So we'll do three things in the world of strategy. The first thing that we'll do is we'll work on values. Right? What are your company's values? Now, I'm not just talking about a few platitudes on the wall, generic words like teamwork, communication, integrity. I'm looking at real powerful, descriptive things about the way you actually do business. So we'll work on discovering those together, articulating them in a compelling and rich f fashion, and then figuring out how to use them to really drive business decision making, recruiting, and a whole host of other things. The second thing that we'll go to work on is purpose. We want to look at and create a compelling why for your business. Purpose is the why of your work. And the why deals with human beings at a very emotional level and helps to drive real, powerful, consistent action. So that's the work that we'll do in purpose and we'll help you to create at least your first draft in a pretty compelling, compelling why that inspires you and your team. The third thing that we'll do is what we call the swt. The SWT is kind of a variation on the SWOT exercise that many of us are familiar with, except we'll take, we'll use this variation to be far more strategic, looking at rich trends out in the world and get outside of your industry, your competition and the normal lens that you look at the world through. Alright, so those are the three big exercises that we'll do to introduce the world of strategy decisions as part of the four decisions for scaling up a company. And if you'd like more information about this workshop, the dates, the times, the cost of the different tickets, all of that information is available at this address right here. Bit Lynn S U W Info so bit LY scalingupworkshopinfo. That's what that stands for. So just go there and find out all the information you need to see if this workshop is a fit for you, I hope. We'll see you there.