A short coaching-style YouTube clip (by Bill Gallagher) warning entrepreneurs about a common pitching mistake: focusing too much on themselves and their product. The speaker advises pitchers to reframe their pitch around the ideal client's needs, wants, and the path from the client’s current state to their desired outcome.
I think one of the biggest mistakes that I see and also see from friends of mine when they are just learning how to pitch and when I'm coaching them, is that they are way too focused on themselves. They're totally in their tunnel of, this is my product, this is my company, and basically, as if the world is waiting for you and it's not. So basically, you need to turn a whole spectrum around and think about, oh, who is it that you're selling to? Who is your ideal client and what are their needs? What are their wants? How can you pick them up from where they are right now to where they want to go?
