Bill Gallagher explains why you should be a guest on other podcasts before launching your own. You'll network with established hosts, learn how podcasts actually work, and build trust with listeners before asking them to follow your show.
I think a podcast is an incredible vehicle to number one, help you network with impossible people, right? Like you know, I've had people like Seth Godin, Guy Kawasaki, like I've had conversations like that on my show where those people probably wouldn't give me the time of the day if I'm just like, you know, Joe Blow out there somewhere. So the high level networking is awesome but also the ability to create trust with the people listening to you is awesome. But I will tell you as well, and you've probably seen this Bill as well, people don't have enough patience to be able to build that and put that there. And that's why I think for most people the best thing you can do, as you said, is start with going on shows first for two different reasons. Number one, you're going to get your feet wet and you're going to learn how to be a good guest. But number two, you're going to understand how podcasts work.
