We all crave meaningful experiences—and not just virtual ones!

So, you know, after we were locked up for two years, you know, people thought we were going to move into, you know, the post pandemic was going to be like mostly virtual. But that's not the case. Like, you know, as human beings, we're all craving meaningful in person experiences. There's nothing better than that. And so that's a big thing. So live events are back big time. And the other thing is that the companies now view these as strategic investments rather than cost centers. So they have impact far beyond the room. Through social media, amplification, content capture, digital engagement, a single event now can reach thousands and thousands of people even after it's done.