Short YouTube business-advice clip by Bill Gallagher about when to raise prices for seasonal businesses. The speaker advises increasing prices during the busy season (not in winter/slow season) because customers are too busy to negotiate, less likely to shop competitors, and will have paid the higher price for months by the slow season so the increase feels normalized.
Doing your price increase in the middle of the winter when all of your customers are slow. They have plenty of time to negotiate with you. They have plenty of time to beat you up. They have plenty of time to stall and delay. They also have plenty of time to go shop your competitors now that you're raising prices. If you do your price increase in the middle of the busy season, they don't have time to worry about that or think about that. Then they're making money hand over fist. And they're too busy out there landscaping to be shopping a mulch competitor. Do it then. And then, by the time they get around to slowing down in the wintertime, by then they've been paying that higher price for six months. They're no longer. It's no longer a fresh wound. They're no longer angry about it. So.
