Your audience craves more than just information—they want connection, excitement, and value.

And it's a big part of it, because people don't want to just learn, they want to be entertained. And that's why a lot of the things that we see out there, whether it's a morning show or whether it's podcasts or different videos, you need to keep engagement. That's why if you look at some of the best YouTube videos, the thing you're always watching is your AVD, your average view duration. The ones that do the best are the ones that had the best B roll, and they added other things to it because they actually keep you engaged. If you don't keep people engaged, it doesn't matter how good your subject matter is or how good your mission is, you're going to lose them.