GPs flood LPs with data and forecasts, but trust requires matching their emotional reality instead. The speaker outlines three pillars to close the gap: social proof through reviews, aggregated information, and actionable analytics. The focus now is on reviews to help LPs evaluate GPs and build credibility.
Trust is becoming a massive difficulty. I think the media is running away with the narrative— good, bad, and different. I think GPs are trying to combat that with charts and graphs, but I think we have to align to the emotion of the LP and the perceived reality versus, oh, here's all the reasons why we're not going to crash in multifamily over the next X amount of time. And the way we're aligning to it is, is our long-term mission is built around 3 things: social proof, aggregation of information, analytics and insight. So right now we're focused on Let's the reviews. The reviews are the social proof. Let's help LPs find and evaluate GPs. Let's help GPs build trust with investors.
