For any sport to grow, there has to be investment | Justin Papadakis of United Soccer League

11 Sept 2022 · 1 min
0:35

In this brief segment, Justin Papadakis of the United Soccer League explains that a sport’s expansion hinges on investment, which itself depends on a clear return profile. He notes that growing fan interest is now converting into investor interest, and that the league has begun to demonstrate consistent and outsized financial returns. This proof of return has helped cross the “chasm” to attract more capital, creating a virtuous cycle that benefits both the sport’s development and its fans.

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