What’s the story behind “Invest Like a Billionaire”?
17 Mar 2023 · 1 min

0:35
In this brief segment of the YouTube interview, the host explains the origin of the "Invest Like a Billionaire" brand, noting that ultra‑wealthy investors such as family offices, pension funds, and endowments have, for three decades, allocated a substantial portion of their portfolios—often 50% or more—to alternative assets like private equity, real estate, and venture capital. By contrast, typical retail investors usually hold less than 5% in such alternatives. Bob Fraser then states the project's purpose: to train ordinary people to access and manage alternative and private investments, making these asset classes approachable for the broader public.











