Jon Ostenson explains why franchising works for most entrepreneurs but not those who need total creative control. He highlights the franchisor's stake in your success, access to a proven playbook, and a network of franchisees sharing best practices across North America. Picking the right franchisor with strong leadership matters most.
Franchising is not right for everyone. Some people are too entrepreneurial and want to put their thumbprints all over a business. But I'd say for the vast majority, it truly is a better path to business ownership. And, you know, some of the reasons there— you've got the franchisor on the sidelines. That's essentially your coach. The better you do, the better they do. And obviously not every franchisor is created equal. And that's where we help our clients identify those with the track records and the leadership teams to be able to provide that future support. But to your point, you have a playbook day one. You know, there is a path to profitability. It's been proven out elsewhere. Now it's just time to go execute it. You're not questioning, is there profitability to be had in this model? You've got other franchisees all across North America that are running the same business day in, day out. So you're constantly exchanging best practices and learning from each other. And, you know, it's cliché to say, but you're really in business for yourself, but you're not all by yourself.
