Parker Webb explains why you design for the weakest user, not the average one: a handle that works for a weak hand works for everyone. He applies this to retail and restaurants, which need to be well-lit and clean to attract good customers. There's a shortage of drive-throughs right now, so converting strip mall end-caps into drive-throughs is a valuable opportunity.
You design for your most specific, right? You don't design a handle for an average hand. You design it for a really weak hand because then people who have weak hands can use it and everybody else can too. And the same thing here, we design for who's going to be our most discerning clientele and how do we make sure this is a place that they're going to come by making sure that it's well lit, that it's clean, and that it's easy to get in and out. From there, when you look at some additional trends that we're seeing and things that we're seeing come up, I mean, drive-throughs are a huge need today. There are fewer drive-throughs than we need to support places. And so we're seeing opportunities. Opportunities even in retail strip centers where you can take an end cap, add a drive-through with wraparound traffic, and that drives huge value.
