Bob Gauvreau says 92% of businesses fail because they run out of cash, not because of bad ideas or teams. A fractional CFO forecasts cash flow and budgets to prevent that, while also helping owners build personal wealth and focus on growth instead of finances.
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92% of businesses fail because they don't have the cash resources necessary to continue to succeed in their business. Not because they don't have a good idea, not that they don't have a good plan or a good team. It's that their cash resources are limited or they run out of them. So what a CFO will do will ensure that we're forecasting cash flow resources so that risk is eliminated. Looking at other tools, we're going to be focusing on budgeting, preparing what the future looks like. We'll also be able to create resources inside your business for you personally so that we can transition not only from the CFO side, but looking at how we continue to maximize your wealth, right? If you've got a really good financial strategy in your business and you've got a CFO that's supporting you and accomplishing, that will free up additional resources so you can focus on maximizing your wealth and your impact in what you're doing. So a fractional CFO is not just someone who's going to be crunching numbers for you. They're going to be a key partner and a key financial resource for you to be successful in your business and to maximize the performance of your business and of your financial wealth as well.