39:21

Julie Broad (YouTube) recaps takeaways from attending the 20 Books to $50K conference in Las Vegas (Nov 2021). Major highlights: (1) Atticus — a new cloud-based writing/layout tool by Dave Chesson (mix of Scrivener, Vellum, Google Docs) that supports collaboration, track changes and draft control; (2) author branding and copy — use positive-priming invitation words (curl up, delve into, join) and model book descriptions on successful mid-list authors rather than celebrity bestsellers; (3) covers — fit genre conventions then add a distinguishing twist; several authors revived sales after redesigning covers aimed at a niche reader; (4) marketing fundamentals — social media functions as confirmation, paid advertising (Amazon, Facebook, BookBub, promos) and direct email marketing are essential; (5) legal/contracts — treat books as business assets, secure co-author agreements, cover-designer/editor/work-for-hire and licensing agreements to protect rights. The video also mentions conference logistics (ticket ~$300), giveaways, community interaction, and upcoming events (Dec 11 holiday livestream).

Questions this video answers

November 17, 2021

$300

Michael Anderle

Dave Chesson and his partner (Publisher Rocket creator)

December 11, 10:00am Pacific

Chapters

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