20 Books to $50K Las Vegas 2021 Highlights

Julie Broad (YouTube) recaps takeaways from attending the 20 Books to $50K conference in Las Vegas (Nov 2021). Major highlights: (1) Atticus — a new cloud-based writing/layout tool by Dave Chesson (mix of Scrivener, Vellum, Google Docs) that supports collaboration, track changes and draft control; (2) author branding and copy — use positive-priming invitation words (curl up, delve into, join) and model book descriptions on successful mid-list authors rather than celebrity bestsellers; (3) covers — fit genre conventions then add a distinguishing twist; several authors revived sales after redesigning covers aimed at a niche reader; (4) marketing fundamentals — social media functions as confirmation, paid advertising (Amazon, Facebook, BookBub, promos) and direct email marketing are essential; (5) legal/contracts — treat books as business assets, secure co-author agreements, cover-designer/editor/work-for-hire and licensing agreements to protect rights. The video also mentions conference logistics (ticket ~$300), giveaways, community interaction, and upcoming events (Dec 11 holiday livestream).
Questions this video answers
November 17, 2021
$300
Michael Anderle
Dave Chesson and his partner (Publisher Rocket creator)
December 11, 10:00am Pacific
Chapters
Hello. Happy Tuesday. It is a gloriously sunny day here in Las Vegas. And last week I attended the 20 books to 50k conference. And this is a conference that has been on my list for a few years to attend because a lot of the podcasts that I've been listening to for a long time, the Creative Pen and the Sellmore Books show, they always talked about this event. And I looked into going to the 2020 event, but I think you all know what happened to that event, so I didn't have the chance to attend. So when 2021 came up and it's actually in Las Vegas, which is where I live now, I was really excited and I felt like I had to attend. And the ticket price is only $300, which is just a tremendous price point for a four day event that packs it in. I mean, it was incredible. So today originally we were going to talk about bestsellers, getting your book into a bestseller list. But I thought since I'm fresh off that conference, we could do a recap and I could give you my top five highlights and share those with you so that if you weren't at the conference, you can at least extract some of the things that I took away that I thought were pretty fantastic. So welcome. Glad to have you here today. Do make sure you say hello if you're watching the replay, say hello on the replay where you're watching from. If you're new to these, we have prizes, lots and lots of prizes. And while we're just waiting for a few folks to join in, let's just tell you, there's good and bad to attending a conference while you're at home. Usually conferences involve you getting on an airplane and traveling. But having this conference here in Vegas had UPS and benefits and, you know, things that were less beneficial. The good is, of course, that you have your own pillow. I love my pillow. And you don't miss your family because you get to see them and you can eat much healthier and, you know, for a lot less money. The bad is that you're living your real life on either side of the conference, so you're not actually immersing yourself in it. And in my case in particular, I didn't do a lot of networking because I was rolling in after I took my son to school and I was rolling out in time to get him. And so I wasn't doing a lot of the networking that happens in the off hours around a conference. So that was drawbacks. But benefit was I was with my family. And speaking of food, one of the things that, like I said, is good is that you're eating healthier and eating at home. But instead of thinking, where am I going to eat tonight? You have to think, what am I going to cook tonight? Which after a long day of conferencing, is pretty tiring, but all in all, pretty awesome. All right, so great to have you guys here. I see Efren said hello, Angela's here, author, CT or C2 or gig. I always get a problem with CT Ortega. There we go. Great to have you all here. Okay, so as I was saying, we're going to recap it, and I'm going to be doing my top highlights and takeaways for you and make sure you're saying hello. And if you're here live or watching the replay, you can hit, you know, give the hashtag noboringbooks. Anybody who puts the hashtag noboringbooks in there today is going to be entered to win one of our new T shirts, which is going to be primarily given away on December 8th or, sorry, December 11th during our holiday extravaganza Deep dive. So while you're here, mark your calendar. December 11th, take 10:00am Pacific Standard Time. We're doing our annual holiday extravaganza. I'm already recruiting team members to join you with us for that day. It's an open Q and A. We have some trivia, we have surprises, lots and lots of prizes, and we have some fun. So. So make sure you marked your calendar and cleared two hours for your Saturday to join us. All right, so I'm just going to dive in with the first takeaway, which was actually kind of, funny enough, a soft piece of software. So Atticus is a new software that Dave Chesson and his partner at Publisher Rocket have come up with. And I mean, as a side note, that was the first time I've actually met Dave Chessen in person, which was pretty fantastic because we've done a lot of things together. I'm a huge fan of pretty much all the resources that he puts together, but, I mean, Publisher Rocket is something I use almost every day. My team uses it every day. If you don't have a copy and you're doing this on your own, you know, it's 100 bucks. Go to bookcontrust.com Rocket and get it. It will pay for itself. And he doesn't charge you for upgrades. When he improves the software, which is pretty constant, he doesn't charge upgrades, and you can have it on up to five computers. So it's a pretty spectacular deal for a Robust and really useful piece of software. But he's now created Atticus and I'm really. If you've watched, I have a video. Angela can drop the link. I have a video on writing software. I'm not a big fan of going out and getting new software for your book because I just think if you're writing a book, your Word document is all you need. And in fact, you know, we've talked about it here before, that Google is challenging the pages is really challenging, the best thing. And Scribner for me is an absolute pain. Although some people love Scribner, but it was just such a learning curve that it took away from my writing time that I went back to Word really fast. So Atticus. I was surprised to get excited about Atticus, but why I am really excited about Atticus and pending a couple of things that Dave said that they're building into the software, there's a very good chance that it's something our clients will be introduced to in 2022. Now, Atticus is, if you know the software space in this world, it's a mix of Scrivener, Vellum and Google Docs. And so what is cool about it is it's cloud based, so you can have that collaboration. You can see what your editor is doing, you can see what your writer is doing. If you have a writer, if you have a co author, you can collaborate real time. So just like in Google Docs, so all the benefits of Google Docs without all the code problems and even somewhat, you know, there's security and other issues that can come up with Google Docs too. So it's all of those beautiful things mixed in with Vellum, which Vellum, if you don't know, is a software that you can use to lay out your book yourself. It still takes a lot of patience and skill to do it, but it allows you to do it. But. But Vellum was only available for Mac users. And so that was a big limitation. And then the other piece of this is the security. And so for me, this was one of the big appeals. Having the ability to lay it out in this software is okay. It's a new software our layout team would have to learn in addition to Adobe, which is what we design books in. But security is huge. And so this allows you to, while you have a writer, they can have access and then as soon as they're done, you can turn it off. And while your editor's working on it, they can have access. When they're done, you can turn it off and it Also avoids draft confusion, which is a massive problem. It's one of the advantages of using Google Docs because you don't get final. Final, Final, final version. No, this is the final version. It also will avoid the temptation of separating your book into a different. Different pieces and sending it out, and then you end up with draft confusion that way, too. So tremendously powerful. And the editing and writing capability is going to be very similar to using Word. So they'll have track changes, they have word count, they have comments. So everything that editors in particular know and love about using Word is going to be an Atticus. So you can already get it. I grabbed a copy. I'm starting in December. I'm going to start work on my next book on book marketing for all of you, and I'm going to write it in Atticus, and I'll give you reports on that. So we'll give updates. But I bought the software immediately to test it out because I'm so excited about it and it's evolving over the next two or three months. He's got different phased approaches, but check it out. I love it. I'm very excited about it, and it's probably the first time I've been really excited about software in a really long time. All right, so I'm just going to say hello to a few folks and then go back to number two. Yeti Min. Great to see you. I don't remember if I've seen you here before, so welcome if this is your first. Let's see, Mojo is in the house. Mindful Eats. Great to have you here. Diana, hello. Great to have you here, too. So if you guys are just rolling in, I got to give you a hint. You got to be dropping that NoBorenBooks hashtag in there in those comments because we have a T shirt. Now. I have not the T shirt that you'll be getting, but it'll give you a sense of the one I say, not the T shirt you'll be getting. Because we made a couple of changes to this. And also, this was not soft enough. I didn't like this material. I just felt it. And I was like, this is not good enough. And so the ones that Angela has that we'll be giving out at our holiday extravaganza and one today, they're really soft. Angela said. So I'm super happy about that. Oh, and thumbs up are great, too. Thanks. Mindful Eats. I love it. Okay, see. Okay, so I'll head back to the tips. It's great to see all of you here. I'm so excited. And my tip or takeaway number two from the 20 books to 50k conference, by the way, 20 books to 50k. I looked it up because my team was asking Michael Anderle, which is a fiction author. And I mean, this is a fiction, largely fiction. There was a lot of material that applies to nonfiction books, but it was a largely fiction driven conference. A lot of people writing fiction series. So Michael Anderle is a fiction writer. He created this conference and created this whole concept of 20 books to 50k because he figured if he had 20 books and he can make $7.50 from each of those books each day, I think it was, that's what it was. He would make $50,000 in a year. So that was the original concept of this. Now truthfully, there were so many fiction authors making so much money there that it felt like it was $50,000 a month, 20 books to $50,000 a month. Now many of them actually have 100 book and more portfolios. So there was some substantial people there. So speaking of fiction writers, my takeaway number two, and there's actually a few of them here, came from a talk from MD Cooper, who is, whose name is Mal. And the presentation was great on author branding and fostering your fan base. And a couple of things that I thought were really great takeaways that I'm going to be. I have a meetings with different team members this, this week and I'm, I'm going to be sharing some of my notes for things that I want to tweak with what we do. And one tweak I want to make is in the copy that we use for social media posts for our authors as well as for the book descriptions. A lot of what we say is, you know, like a enticing statement and then we say get this book. Nothing wrong with saying get this book, but Mal was really going on about positive priming words and you know, words like curl up or delve into or join, join this, explore. These are all positive priming words. And that is the invitation to get your book just I think is a great thing to test as putting it in your social media, putting it on your book description rather than get this book. And so I think that, you know, sprinkling those positive priming words into everything you're doing is a really smart move. Looking at your website copy, looking at your email copy, looking at your lead magnets and just seeing how many positive priming words you're using and try to remove some of the generic ones and you can just search positive priming words and get lists of them and, and explore it that way. And if I come up, I'll probably end up doing a video on this because I loved this topic so much. You know, the, the writer, copywriter and marketer in me was just like, oh, this is fantastic. The other tip, so this is kind of a two parter. My number two is, has an A and a B. The other tip Mal shared was on book descriptions and looking for inspiration because you know a lot of, a lot of people, that's a great way to kind of figure out okay, what, what should my book description look like? I don't know what to write. And a lot of people go to the number one bestsellers in different categories to figure out what they should write. And the problem with doing that is you're usually looking at a top selling, know, fairly famous author from a traditional publishing house. And I've talked about this before, I think I pointed to one of Seth Godin's books, might even put it, might have even put it in my book Self Publish and Succeed and talked about how that description was really all about Seth and wasn't about the reader. It didn't make you want to buy it in any way. It didn't share any benefits, it didn't create curiosity. You know, there was nothing about it that was selling and yet the book was number one and has been number one. So if you were to model after that, you would not succeed because you're not Seth Godin. You haven't done a bazillion books, your name isn't almost a household name. And so you have to model yourself off people who have marketing chops and you want to find those by going to the mid listers. So they're still in the top 10,000. They probably have somewhere between 200 to 500 reviews, you know, and they're, they're not necessarily traditionally published or they're published by a small publisher because if they're selling that well, they're doing a lot of things right on the marketing and chances are their book description is something that you can use to model yourself after. So I like that approach because it was a process like it was broken down into a why you don't want to do what the big guys are doing and why you need to look at this secondary tier, if you will, to figure out what's working and you know, model yourself after those kind of books. I thought that was pretty cool. The third takeaway I had, it wasn't anything new and We've certainly talked about it here, but it was really interesting to see it mentioned in session after session. And I don't even know how many sessions I went to. I think probably 15 different sessions. I mean, there was lots of sessions going on, and I didn't go. It didn't come anywhere near coming going even to 20% of them, I would say, because there was multiple sessions happening at the same time. But I heard it over and over in these sessions was obviously the importance of a cover, but also the stories of the COVID evolution and how a lot of people admitted to their first cover being something that they thought was cool but didn't resonate with their readers. It didn't fit with their genre. Again, a lot were fiction, but the big thing was they didn't think about their readers. They didn't think about how their reader was going to look at this cover and go, that's for me. And I see this a lot in the nonfiction space as well. And I talk about this with a lot of people who are considering working with book launchers. And I'm like, there is an art and a science to a book cover. Just because you have a great graphics designer doesn't mean they understand this art and a science behind a great cover. And even people who design covers a lot of times aren't really understanding this. And this is one of the reasons why I really don't think you can separate marketing from all of the process. You have to be. You have to have marketing involved in the entire process of writing, designing, publishing, and obviously promoting a book. Because cover in particular is understanding your audience. It's knowing which categories you're going to be in. It's knowing who that reader is and what their mindset is when they're going to be looking at this cover. So they can just in a quick glance go, whoa, what's that? That's for me. And that's not that easy to do. And a lot of COVID designers design based on a vision or an idea. And they're looking at the category, and they're not understanding who this reader is and how this book needs to be positioned for that reader and what the hook of the book is. So it was really interesting to hear it from fiction in. From the fiction perspective, that all of that stuff mattered for fiction books, too, as well as for nonfiction. And it's this funny thing of you have to look at your category so that you know the core elements that are standard for that genre or that category. And. And then you have to find your own Little twist so you stand out. Sometimes it's a color pop, an interesting image, a font choice, but you have to be trusted. So first and foremost, you have to fit in. But second, you have to stand out. So it's kind of funny. And so the COVID evolutions was really interesting because a lot of people said my book didn't sell. Didn't sell, didn't sell. I finally got clear on who my real reader was and it was a niche of a niche. And I designed the COVID for that, that very specific person and boom, the book started to sell. So we heard. I heard that over and over. One of the authors was talking about how this one book didn't sell for almost four years. Finally got clear on who that audience was for that book and changed the COVID and boom, it was selling and it became actually the fundamental book in that entire author's portfolio to, you know, be making a lot of money now from, from books. So it was pretty cool to see. And it also just reminds me to remind that even if you love your cover, if your book is not selling really well, of course you can run Amazon ads and test things. And if you're not getting a lot of clicks, but you're getting traffic, you have to take a good hard look at that cover, even if you love it and really figure out, can we tweak this to really be something that makes it obvious it's for your author or for your reader, I should say. All right, cool. Did I meet Mark Dawson? I did not. I saw him. He was talking in a big crowd and I didn't, I didn't shove my way in there, but he was there. And James from the Self publishing show. I don't know if I know James. Brian Cohen was there from Sell More Books. I did say hello to him. Let's see. I'm just checking out your guys's comments. Labrian. I hope I'm saying that right. Angela will probably reply to you to make sure and then let's see seeing if anybody else is commenting. So. Okay, cool. I haven't seen a lot of noboringbooks going in the comments. That's how you get a T shirt today, my friends. But in the meantime, I am going to go over and do today's YouTube draws. So every Tuesday and Friday we have a new video. When you comment the day a video is out, you get entered to win some of our fabulous swag. Now, typically the swag is our noboringbooks mug and our oh so soft journal. However, we have had a nightmare of A time sourcing our swag. Because everybody is out of stock not producing these things anymore. And the ones we're finding are not meeting our standards or we're ordering them and then they're out of stock before they deliver. So we are still currently in search of a new journal that is up to our standards, as well as a new source for our fabulous mugs. So if anybody has any ideas, hit Angela up. She's searching, ideally, somewhere that's convenient to ship to Florida, because that's where Angela is now. So. But anyways, all that to say we do have today, I'm giving a T shirt away to the people who have clued in that they need to talk and say, hashtag, no boring books. But we also have a copy of my book, Self Publish and Succeed. And we also have these new fabulous magnets. So we're giving these away. And so YouTube, if you're watching this and you win for YouTube, you can let us know if you want a magnet or a copy of my book, Self Publish and Succeed. So let me. Without further ado. Yeah. Angela says it can't just be any oh, so soft journal. It has to be legit. Oh, so soft. Or make up for not being soft in some other way. So the other thing I'm considering is doing one that's completely made of recycled material. So something really environmental to make up for it not being soft. But it's got to look cool still. We got standards. Okay, so to my YouTube commenters, let me push my button, let it see, and boom. ML Bill, congratulations. Thank you for commenting the day a video was released. You have one. Either we have a couple magnets, by the way, we have one that says the greatest gift you can give an author is a review on Amazon. You put that on your fridge. I put it on my door here in my office. You put that on your fridge and just, you know, gently remind people. Or we also have the. I can't reach it. It says write the book you want to read is a magnet. So if you need that for a little inspiration anywhere that you can stick magnet, you can do that. Otherwise, you can get a copy of my fabulous book Self Publish and Succeed, which if you don't have it, that should be the first thing you choose. So email Angela@AngelaokLaunchers.com and she will hook you up with. Actually, you can email it. Well, it doesn't matter. Teamoklaunchers.com and she'll hook you up with that. So make sure you include your mailing address because she is brilliant, but as far as I know, she doesn't read mine. So she won't know where you live or you where you want this mailed if you don't give her a mailing address along with your choice of what you want. M.L. bill. So thank you so much. I'm just going to do the other one right now. So spinning around in a circle. And our second winner of the day is. Oh, I think he won last week, actually. Steven Searle. I don't know if he's here, but I'm pretty sure he won last time. Did he win last live? Do you remember Angela? Just waiting for her to comment and I don't know. I'll let her. It doesn't matter. So, Steven, congratulations. You won again. So whatever you didn't win last time, you can let us know where to send it and what you want this time. Okay? Okay. So heading back to my tips. If I did, I think he didn't email me. I. That's what I was wondering. He might not have claimed his prize. So cool. Hey, Bill, Welcome. Glad to have you here. Even if you're a touch late, you can always catch the replay for what you missed. I'm recapping my takeaways from the 20 books to 50k conference, which was a fantastic event last week. I want to see all of you there next year. It's happening here in Vegas. We would have a book Launchers meetup. We would do something fun together. If we get enough people to go like 10, that would be phenomenal because it is a 300 ticket. Now, of course you have to get here and stay here, but truly, it was fantastic. And if you write fiction to me, there's no better place for you to be. So, Mojo, I'm looking at you. All right. My fourth tip is I attended a session on advanced marketing strategies. This is what my next book is going to be. My next book is just going to be on book launches and book marketing. But, you know, this is something that I was excited because I was like, okay, let's see if I've missed anything. The bad news, my friends, is that there really are no advanced strategies that are going to catapult you to success with any sort of easy methodology. The good news is everything I talk about is exactly what they were saying. You know, it's really how you approach the world. You know, my. My advice to everybody is always to add tremendous value to others and they will be there to support you and, you know, support your work when you have something to offer, like A book. And you know, this was said in another way, maybe a little more eloquently by one of the speakers saying, change the approach from pay attention, I want you to buy my book to I've been paying attention and I think I can offer you something that you really, really want. So it's kind of a cool switch. So, you know, pay attention, I want you to buy to I've been paying attention and I have something that I think that you, you've been looking for that you want. But the advanced marketing strategies, social media, surprise advertising and direct marketing. Guess what? Those are the three fundamental advanced marketing strategies for selling books. Yeah. Under social media. They the one thing that I thought was interesting in this presentation, and I'm sorry to that speaker because I did not write down who the speakers the speaker was, but they said that social media should be confirmation that they are in the right place. So you really aren't using social media to sell books, which I've been saying forever, it will help in everything you do to sell books. But when somebody first lands on your social media, the intent isn't that they sell that they buy their book. The intent is that they like your community, they know they're. They like your community and they know they're in the right place. And so that's what your posts are really speak why it's important for your post to speak to your ideal reader. Advertising is a must. There wasn't an author that was generating a good volume of book sales that was not advertising in multiple places. Amazon ads was the main one. But, and again, a lot of these authors were fiction, but they were running Facebook ads to offer a lead magnet or a freebie to get them into their email list to then sell them their series. They were running ads on BookBub, they were running free promos, 99 cent ebook deals. A lot of the things that we've talked about over and over here I do have a video coming out, I think in the first week of December or the last week of November on 99cent and free ebook deals. So that is coming. If you're not already subscribed to the channel, make sure you've done that so you catch it. But ultimately, spending money to make money was a fundamental core of every successful author that was speaking there. And finally, I know so many of you don't want to hear it, but direct marketing through your email newsletter was everything. And you know, for me, I always say this is if you're paying for advertising, you should be getting something in return for that, so you're either getting a book sale, which is other than Amazon ads, it's kind of hard to do, or you're getting an email or you're getting a review. So those are the three ways that I think you should be spending money on advertising or the three goals you should have when you spend money on advertising. But everything comes back to that building that email newsletter and having that audience to do direct marketing too. So those were the advanced strategies in case you were worried you were missing out on some new hot strategy. It's the tried and true, my friends. And then the last one I've got for you was a couple from a couple of talks by an attorney named Maggie Marr. She is also an author herself, but she does a lot of contract negotiations for books to screen type deals. Really phenomenal woman. Loved listening to her and she has some great tips. So that's what I'll talk about next. Oh, Mojo is moving to Poland. Oh my goodness. Wow. That's incredible. My, my brother, I have an adopted brother and he's from Poland originally, still has family there, his mom's there and his sister actually lives in Australia. But that's a real overshare. But Poland is near and dear to my heart because of my brother. Caitlin's here. Hello. Let's see, checking out what else you guys are saying. Okay, I think that's it. Anthony, Hello. Okay, cool. So last tip and then we'll. Oh, wait, Angela. So while I'm doing this tip, let's figure out who wins the T shirt today. So everybody who commented, no boring books, just pick somebody randomly and then we have one more prize for participation. And it's going to be probably a skill testing question, so hopefully you've been paying attention. All right, so the final thing, the final takeaway from the 20 books to 50k conference was from Maggie Marr. So Maggie gave a couple of great talks on copyright and legal issues for authors. And the big thing to remember is that, that you're as an author, you're running a business. Now a lot of authors think this is a hobby or a side thing or a piece of their funnel. And it might be, but your book is still a business and in fact your book is an asset. And I've talked about that before, about how this is your intellectual property. It's why I'm so passionate about self publishing and owning your rights. And it was really kind of cute. Sweet. I don't know. The conference, of course is for indie published authors. Now some have traditional deals, but many were Talking about how, you know, before you self publish, you really dream of a traditional publisher picking you up and choosing you and, you know, putting you into the world as a published author. Once you self publish and you have a taste of success, you wonder why you would ever give up your rights and make so much less money to get a traditional deal. So it was really interesting to be in a room of people that in general have that very strong mindset. And when people are looking at traditional publishers, they were typically doing it from, okay, I'm going to give you guys this piece. Like rights to use this, like translated versions, foreign, foreign publishing rights. You can just publish my audiobook. All other rights remain with me. And so they're really looking at this as a business, which is why Maggie says talks were so well attended, but they were also so interesting because she's coming at it from a, okay, you own this body of work and you can now make money from it in all of these different ways. But you need to treat this like a business. So you need to be sitting down and thinking, not thinking this is a hobby, but thinking this is an asset. I need to protect my asset. I need to set it up right. And I also need to think about if I were to pass, where does it go? So your heirs, your estate, you know, the rights, where do the rights go when you pass on? Especially, you know, there's a lot of authors there, like I said, that have 100 plus books. But even if you have a few books, you want to think about what happens to this intellectual property that can be licensed and sold and made money from in so many ways. Courses are another way, selling it to movies, all of the things. So she talked about a lot of that. But one thing that she talked about that I don't think we've touched on here is all of the agreements and we haven't touched on them largely because personally I haven't had to do a lot of these type of agreements as an individual, because corporately we have contractor agreements and our clients work with us and we have terms and conditions under which our clients work with us. But if you're doing this on your own, she was bringing up a lot of the agreements in order to protect yourself, and she was giving examples of situations where people didn't do this and all of the problems that arise to untangle who actually has rights. And there was one thing that was really interesting was around co authors. So if you have a co author and you don't have a co author agreement, and I didn't Write this down. So this is going off memory. So if you're working with a co author, definitely check into this. But it sounded like unless you have a co author agreement that states otherwise, as a co author, you have the right to sell that without the co author's permission. It's very bizarre. So definitely have co author agreements for so many reasons. But there was some examples of cases where a co author had gone off and done some things with the body of work that they'd created and didn't have to get permission or a sign off from the other co author. Pretty freaky. So co author agreements, having a cover designer agreement and making sure, I mean, you've probably heard about this with people who get covers designed from Fiverr and some of the other low cost places. Make sure your cover designer has rights to use that image on your cover. A lot of times they're just getting a free stock image which is not, not okay for a cover design. So you want to make sure that the COVID designer is giving you ownership and rights to that cover, but also that you are able to use all those images. So you want to kind of have that agreement to make sure you're protected there. Editor agreements, photo licensing agreements, pa, which is professional association agreements. There was a whole bunch of course, licensing deals. There's a lot of contracts that she recommends. People who are doing this on their own, you know, hiring all the pieces out by themselves. That you have those agreements in place so that it's clear who gets the rights, who owns this. At the end of the day, if you're working with a ghostwriter, this is fundamental. You want to make sure that you have work for hire agreements in place because you want to have the rights to this stuff that you're working so hard and investing your time and energy and money into creating. So yeah, there's, there's lots there. I don't have time to dive into it and I'm not an expert in any of those things. So you want to have your own attorney and get your own agreements. But I just thought it was good to flag for you those considerations because I think a lot of people just hire off of Fiverr or Upwork or some of these other places and they don't know exactly what they're getting and you don't have these kind of specific agreements in place and there's not a lot of protections for you. If you are found to be using an image that you don't have the rights to, you can start to get yourself tangled up and to submit Some nasty things. So, yeah, that was. It was a great, great conference, like I said. So those are my top takeaways. Angela, who's our winner? See? Do we have a winner? Did you get one? I'm just trying to catch up on the. All the comments that I missed while I was focused. Yeah. So, Caitlin, I was saying that I would love for all the. I would have a big book launchers TV meetup, but I really think, especially if you're a fiction author, there's massive value in attending. The ticket was $300 to go to 20 books. And I mean, you have to get here to Vegas and stay in a hotel, but from what people said, they did it at Bali's, so they had pretty affordable. Bali's is like a so so kind of hotel on the strip. It's not a high end one. So they had affordable roommates. You can usually get some pretty good deals to fly into Vegas. So, yeah, I highly recommend it. It was extraordinary. The people were fantastic. The learning was really great. I mean, I'm in this every day and I still learn something in every single session that I attended. So, yeah, highly recommend it. And I think we should have a huge little book launchers crew. We'll get some book launcher swag and everybody can. I think that would be great. Okay. And yes, there is a date for next year. It's November 14th to 18th or 14th to 19th. It's a big, long conference. It was a full week, pretty much, but. And Mojo has family in Vegas, so we might just get this crew. My dream might happen, and I'm not affiliated with them in any way at all. They don't even know who I am as far as. So this is. This promo is based solely on me attending and loving it and knowing that you guys would all get massive value from attending. Nonfiction authors still would get value, but there was a much smaller percentage of us that are nonfiction only, so. And there was a lot less sessions that were applicable to the nonfiction space, but I still had more sessions to go to than I had time to attend. So there was still a lot of value in being there and attending as a nonfiction author. So the winner is. Ooh, Cloudwalker. So, Cloudwalker, you are the winner of our T shirt. Our first, first giveaway of this oh, so soft T shirt. So we don't have, oh, soft journals anymore, but now we have oh so soft, no boring books T shirts. Yay. So, Cloudwalker, if you're still here. Drop, drop. Sorry, I was just reading the comments. Scully's made it. Hello. Drop your mailing address to Angela. And right now you have your pick of sizes. I believe we have small, medium, large, and extra large, but I'm not sure it's going to be red, so I hope you enjoy it. Oh, actually, let's clarify first, Cloudwalker, are you in North America? Because if you're not, we're probably going to ship you something that is not a T shirt, because in we've had some really nasty customs issues with the T shirts. So hopefully you're in North America, Cloud Walker. If you're not, well. Oh, yay. Okay, good. Ohio. Yay. That's good, because as I was saying that we encountered some significant challenges with getting T shirts out of the country previously. So, yay. Congratulations. Thanks for being here. And if you are up for it, I'd love to see the new swag out in the wild. So take a picture when you get it and post on social media and tag us. That would be awesome. Cool. I think that's it for today. If you guys have questions. I don't know, Angela, if there were any questions that we didn't answer. Stephen, you won today, so I think that you should claim your prize too, my friend. It's good that you just. Just ducked in at the end. You did win. He's like, I did, yes. Now, first you have to post a video of yourself dancing and singing, and then. No, I'm just kidding. You won. So just claim your prize with Angela. So email her@teams.com and let her know what you want. I don't remember what it was. I think you had a choice between a magnet, really cool magnets, or my book, which I don't know if you have my book, but I have your book. It's a good one. I just actually started reading it just sitting there, and I grabbed it. So I'm excited to finish it. It's very cool. All right, so I think that's good. There's no questions today, so thank you, everybody, for joining in. A couple of dates to mark your calendar. Steven said he found a video from mine from, like, 12 years ago claiming you were going to sing and dance. And in fact, I did. I did do a song in the metadata. I did a rap, and I think I sang a song in one of the other videos. So we don't want to do that again because I like you guys a lot, and that's not a good way to treat their friends by me singing or dancing. So December 11th is our holiday extravaganza, so mark your calendars for that. We'll be sending invites out in the next few weeks. It's at 10am Pacific Standard Time to be a ton of fun. You're going to get to meet some more of the team. And then also in two weeks, we're going to talk a little bit more about the author, the business of being an author. And I'll touch on the bestsellers as well, which is what we were going to talk about today. So thank you so much for being here. Can't wait to see you in two weeks, same time, same place. All right. Take care. Bye.
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