Short video (Jan 5, 2018 uploader) in which Julie Broad (Booklaunchers.com) gives three concise marketing tips to make nonfiction books more marketable: (1) create 4–8 standalone pieces of content (sidebars, checklists, magazine/blog articles) that media can use; (2) prepare a succinct, curiosity-provoking answer to "What made you write your book?" and "Who is this book for?" (emphasize benefits like beauty, wealth, fame if applicable); (3) craft chapter titles that act as "little salesmen" — each should sell the book and create curiosity. The video is promotional/advice-oriented with practical, media-focused tactics.
Chapters
You already know you need a great cover, a fantastic title, and a hook that sells your book. But there's three other things that you can do to make your nonfiction book way more marketable. Stick around. I'm going to tell you what those three things are. Hey there. I'm Julie Broad with Book launchers dot com. This is a really quick marketing tip. Three things to help you make your nonfiction book more marketable. Number one, when you're writing your book, create four to eight pieces of content that stand alone. So think sidebars or boxed content. So start thinking about, you know, the eight ways to make your biceps bulge or the five things you need to know about sex after 60 or how to sell your business for seven figures checklist. Those kind of things make fantastic standalone content that media will eat up the so think about magazine articles, newspaper articles, and blog posts. This is the material they're going to use to promote your book. So create it now and it'll make your marketing easier later. Number two, have a really compelling answer to one or both of these questions. What made you write your book? And who is this book for? You're going to get asked these questions all the time. And if you can get a really succinct answer that creates curiosity and, and makes people wonder what's inside that book, then you're going to have a fantastic promotional piece for your book because you get asked that question all the time. Now, a little tip from my writing coach. He says if you can help people become more beautiful, you know, lose weight, look prettier, get rich, or become famous, then that's going to sell. And some greedy folks want it all. So if your book does all of those things, make sure you include it in your answer. Number three, of course a great book title is important, but your chapter titles are little salesmen for your book. You want to send them out into the world with the best shot at success. Every single chapter title needs to sell your book and create curiosity. So spend a lot of time on these little salesmen. My first book, more than Cash Flow, had one chapter called where are the ladies who knew? But a lot of media loved that chapter title. And because most, most of them never read the book, they would ask questions based on chapter headlines. My second book had a chapter headline called you are who Google says you are. That actually led to me creating an entire talk and giving it in multiple locations across Canada. So make sure those chapter titles sell your book for you. If you like this video, please give it a thumbs up and of course subscribe to the channel so we can hang out in the next video.
See you then.
So every single title of chapter. So every single title. This led to a lot of media interviews and a lot of questions led to promoting my book.
All right, like this tip.
Give it a thumbs up. And of course, subscribe to this channel so you can get all the tips every time they come out. That's terrible.
